How Deel Generated 400 Leads in Two Days with Live Monogramming

At a busy conference, having a great booth isn't always enough. With hundreds of exhibitors competing for attention, the challenge is getting people to stop, engage and give your team an opportunity to start a conversation.

For Deel, live monogramming became a way to do exactly that.

Their objective wasn't simply to distribute promotional merchandise. They wanted to create an activation that would attract attention to their booth, encourage visitors to engage with their team and capture leads that could be followed up after the event.

Turning Curiosity into Booth Traffic

Deel introduced a live leather monogramming station at their conference booth, where visitors could receive a complimentary leather luggage tag personalised with their initials.

The live stamping process immediately gave people a reason to stop. As attendees saw the embossing taking place, others were naturally drawn towards the activity, creating a steady flow of visitors around the booth.

Before receiving their luggage tag, visitors scanned a QR code and submitted their details, including their name, company, email address and phone number. For international events, country could also be captured to help with regional follow-up.

The form was connected to Deel's CRM, allowing each new contact to be routed to the appropriate Business Development Representative or Account Executive.

Creating a Natural Sales Conversation

The registration process captured the lead, but the live activation created the opportunity for a conversation.

While visitors waited for their luggage tag to be personalised, Deel's team could speak with them naturally about their company, their role and their business needs.

There was no need to immediately launch into a sales pitch. The live activation gave the sales team a natural reason to start talking.

By the time the event was over, visitors had not only interacted with Deel's team but also left with a personalised leather gift that reminded them of the experience.

The Results

The activation became the busiest attraction at the event, delivering:

• 400 leads generated over two days
• Highest booth footfall at the event
• A steady flow of visitors drawn to the live stamping station
• Lead capture integrated directly with Deel's CRM
• Natural conversations between attendees and Deel's sales team

The result was more than a busy booth. The activation created a bridge between attention, engagement and follow-up.

For companies exhibiting at conferences and trade shows, live monogramming can turn a booth from something people walk past into something they want to visit.